With over one billion monthly active users, Instagram is one of the popular social media platforms. More importantly, the engagement rate on Instagram is much higher than other social networks. These impressive statistics show the potential of the platform.
From images to videos, you can post a range of content on Instagram. However, you need to add some interesting elements to get the attention. For instance, you can use a video creator to create exciting content. With modern effects and stickers, you can impress the young audience of Instagram.
In this blog, we will walk you through a few hacks to increase your presence on Instagram. Let’s dive in.
Table of Contents
Post Frequently
The first and most important rule is to post as often as possible. You must stay active to increase engagement and get followers.
Thankfully, one or two posts a day are good enough to engage your audience. Make sure that you focus on quality over quantity. Moreover, you need to find the best time to post on Instagram.
Depending on your industry and audience, the “best posting time” varies a lot. Some brands post more than 24 times each day while some post only 5 posts per day. The takeaway is that you have to find a strategy that works for you.
Use the Right Hashtags
If you are using Instagram for a while, you probably understand the significance of hashtags. With the right hashtags, your post can give you an amazing response.
One of the common mistakes is using generic hashtags. Unfortunately, you have to face a lot of serious competition on generic hashtags. Hence, you should always go with a few industry-related and trending hashtags.
Always research hashtags and understand which posts are getting attention. Using a video creator, you can come up with something similar while maintaining uniqueness.
In addition, you should use hashtags carefully. Yes, Instagram allows you to use 30 hashtags, but it is not mandatory. Sometimes, it looks unprofessional to use so many hashtags. Look at your competitors and identify the right number for you.
Turns Followers into Brand Advocates
Brands are using user-generated content more than ever. Surprisingly, it gives an amazing response. Most importantly, it encourages others to interact with you and try to get featured on your profile.
Some popular companies like Starbucks continuously use this strategy to engage with the audience. You can also ask your followers to share interesting pictures with a hashtag. Later, you can share a few best pictures on your profile.
Post Videos on Instagram
Instagram has various video formats from Insta Stories to 60-second videos. Make sure of each format to tell your story. Use a video creator to add amazing effects and enhance the quality of your video. Moreover, you can edit videos and remove unnecessary areas with a video creator.
In addition, you can use the Insta Stories Live video option to communicate with your audience. Moreover, you can reveal a service or product.
Nowadays, Insta Reels are widely popular all over the world. Furthermore, you shouldn’t ignore IGTV as well.
Closed Captions and Subtitles
Did you know that Instagram revealed that 60 percent of stories are watched with sound on?
The takeaway? About 40 percent of videos are watched with no sound. Hence, you need to convey your message without relying on sound.
Unfortunately, most people prefer to watch videos without sound due to many reasons. When there are no subtitles, they are highly likely to quit the video.
According to Facebook research, the average video watch time increases by 12 percent with closed captions. With a video creator, you can add subtitles easily. Make it a habit not to upload any video without subtitles to boost your presence on Instagram.
Collaborate with Influencers
When you are trying to build brand awareness and reach more people, collaborating with influencers is a perfect idea. They can add authenticity to your message. However, you need to choose influencers carefully.
Firstly, you need to understand who is an actual influencer. And then you can begin the research of the right influencer. You can start with a short campaign to see its impact on your account.
Thankfully, social media influencers are affordable yet they leave a great impact.
Instagram Contests
Giveaways can create a lot of engagement and give a real boost to your followers. Hold a contest that is limited to your followers. Anyone who wants to win a product or service must follow you to qualify for the reward.
Encourage your audience to tag their friends to reach more people. It will increase brand awareness as well.
Make sure that there is a clear headline like “follow to win or “enter to win.” It will make people stop and watch your post. With the right strategy, Instagram contests can bring you a lot of followers.
Promote Your Insta Handle on Other Social Networks
Most probably, you are using other social media platforms as well. Keep in mind that most people use more than one social media website. Hence, don’t be shy to promote your Instagram account on other networks.
Thankfully, there are built-in tools that allow you to post on various platforms as well. With cross-promotional tools, you can bring followers together.
Review and Revise Your Strategy
Keep in mind that it is a never-ending road. Some of your posts will do great while others will fail to grab the attention of your audience.
Now, you need to learn from your journey. Make sure that you track your performance. Understand why some of your posts are doing better than others. Is it because of hashtags or any particular visuals? Maybe, it is because of the time you post? Getting answers to these questions will help you boost your Instagram presence.
